Entertainment merchants have added an added incentive to fans of Law Abiding Citizen, the action thriller from Anchor Bay Entertainment starring Gerard Butler and Jamie Foxx, which hits retail shelves Feb. 16.
Best Buy and Amazon are offering the standard DVD Citizen for $9.99 â€” 66% off the suggested retail price of $29.98 â€” and comparable to the movie’s Southern California theatrical ticket price when it was released Oct. 16, 2009.
It also matches the $10 price point national retailers sold all new release DVD movies in the fourth quarter.
Wal-Mart and Target are offing the DVD for $14.86 and $14.99, respectively, while most retailers are selling the Citizen Blu-ray Disc for about $20 â€” 50% off SRP.
The film generated $73 million at the domestic box office ($108.5 million worldwide).